Are you a direct-to-consumer brand based out of Arlington Heights, IL, looking to expand nationally? Retail planning is a critical aspect of your growth strategy. Matthew J. Crawley, with over 25 years of experience selling to major retailers and direct relationships with large retail buyers at 500+ retailers across the U.S., Canada, Australia, and the U.K., has the expertise to guide you through every step of the retail planning process. From identifying the right retail targets to mapping out your path to the shelf, our program is designed to help emerging CPG founders break into the retail industry successfully.
Retail Planning
Retail planning involves the strategic and tactical approach to placing products in the retail market, ensuring they reach the right consumers at the right time. For brands aiming to expand nationally, retail planning becomes even more crucial. Considerations include:
– Understanding the national market landscape and consumer behavior
– Identifying the competitive landscape and potential partners
– Navigating regulatory and compliance requirements
– Developing a pricing and promotional strategy that fits national markets
– Creating a distribution and logistics plan for a wider reach
– Establishing strong relationships with national retailers
– Adapting to regional differences in consumer preferences and buying patterns
Benefits of Retail Planning for Emerging CPG Founders
– Access to a network of major retailers and retail buyers
– Tailored strategies for national expansion
– Expert guidance on market landscape and consumer behavior
– Assistance in navigating regulatory and compliance requirements
– Customized pricing and promotional strategies for national markets
– Support in developing a comprehensive distribution and logistics plan
– Assistance in establishing relationships with national retailers
– Adaptation to regional differences in consumer preferences and buying patterns
Why National Expansion Matters
As you aim to expand nationally, the benefits of leveraging a retail planning program become evident. National expansion offers access to larger consumer bases, higher sales volume, increased brand visibility, and the potential for sustainable growth. By effectively planning and executing your entry into the national market, your brand can establish a strong presence and compete with established players in the industry.
Get A Consultation
Ready to take the next step in your retail expansion journey? Our program offers an evaluation of your product, identifies the right retail targets, and maps out your path to the shelf. With our expertise and guidance, you can navigate the complexities of national expansion and position your brand for success.